Three ways to work together. All of them shaped around you.
These labels are just a guide. Most businesses need a bit of each at different times, and the work moves with you.
Fractional brand & marketing lead
For when you need someone to own the marketing, and a full-time head of marketing isn’t right yet.
I take ownership of your marketing. We set the commercial goals together, then I build the brand and marketing strategy, the plan and the tactics that deliver them, and lead the work.
- Leading your team, in-house or freelance. Content creators, social media, paid ads, SEO, web, photographers. I source them and look after them.
- New products and packaging from brief to shelf, and the activations and campaigns that get them sold.
- Planning and managing the marketing budget with you.
- Getting your marketing ops in order, so a small team works more efficiently.
- Working with your sales team to land listings and accounts, and keep them selling.
- Making sure the brand is part of the whole team, so everyone knows what it stands for and pulls in the same direction.
Because I’m fractional, I can scale up when there’s a lot to build and back down as the business settles.
Strategic advisor
For when you want a second opinion from someone who has done it, or a plan you can run yourself.
I’ll look at what you’ve got, tell you what I’d do and why, and hand over a plan and the tools to go and do it yourself. One session, or ongoing support if you’d rather keep asking questions and spitballing ideas.
Strategy session
Two hours on where the business is and what matters most. Within 48 hours you have a written plan, prioritised and in order.
Marketing audit
Everything a customer meets, from product and price to what they see and experience. Quick wins first, bigger decisions after.
Training
Hands-on training in the tools, or a marketing crash course for a small team learning as they go.
Mentoring
Regular time with your junior marketers or marketing manager, so they grow in the role and get more done without you.
Marketing ops
I love solving problems and organising things. I’ll sort out how the marketing runs, so a small team works more efficiently.
Digital growth services
For when you need the hands-on build, with a strategy behind it.
It’s not just a list of tasks. We put together your CRM, web and ecommerce strategy with clear goals, then I build the things that deliver it.
- Shopify websites that convert.
- Klaviyo email flows and campaigns that run without you. I’m a Klaviyo partner.
- Retention, loyalty and subscriptions, with Recharge and more.
- Specialists in performance brought in where a brief needs them, and looked after by me.
Not sure which?
We start with a free 30-minute call. I find out what you need, then come back with an accurate quote.