Don't know where to start with marketing, or whether the stuff you're already doing is working?

I start by working out what the business actually needs from marketing, then the brand and the plan that get it there. Who you are, who you're for, and why someone chooses you over the next option and comes back.

I slot in as your fractional brand and marketing lead, setting the direction and staying close enough to the work to build it with you. Part of that is getting everyone pulling at the same goal, not just the people doing the marketing.

That means working with the team you have, or with freelancers I trust. If there's no team yet, I'll tell you what we can do between us and what to hire for first, then help you find them and stay on while they settle in.

Sometimes you don't need another person in the business. You need a second opinion from someone who has done it.

I'll look at what you've got, tell you what I'd do and why, and hand over the tools to go and do it yourself. As a one-off, or as a standing arrangement if you'd rather have ongoing support.

It's built around what goals you're trying to hit and what you've actually got capacity for. That might be the strategy on a page, hands-on training in the tools, or a marketing crash course for a small team learning it as they go.

This is the hands-on part. Shopify, Klaviyo, Recharge and more. Websites built and converting and email flows that run without you.

I map the journey your customer is actually on, then build the experience that delivers. Flows are built to convert and build brand affinity, on a calendar that fits your customers and what you have going on.

It's strategic tactics behind creating brand loyalty and demand. Where a brief needs specialists in performance, I bring in people I trust and look after the work.