Brand-led commercial growth. Fractional marketing lead, strategic advisor & digital specialist.
Marketing that gets your food, drink or hospitality business chosen, and chosen again. Across direct-to-consumer, retail and wholesale, for independent businesses, start-ups and challenger brands.
What I offer
Not sure which one you need? These labels are just a guide. I’ve worked for small indie businesses, start-ups and challenger brands, so I’m used to doing what needs done. We’ll start with a chat about your goals, then shape the work around them together.
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Don’t know where to start with marketing, or whether what you’re already doing is working?
I work out what the business actually needs from marketing, then build the brand and the plan that get it there, so more people choose you over the next option and come back.
I slot in as your fractional brand and marketing lead, setting the direction and staying close enough to the work to build it with you. I can own the whole marketing function, building and leading one that works for your business, with everyone pulling at the same goal, not just the people doing the marketing.
It’s a more affordable and flexible way to get senior marketing leadership than a full-time hire.
That means working with the team you have, or with freelancers and agencies I trust. If you have junior marketers, I’ll mentor them. I know how hard it can be to carry the marketing on your own, so I’ll help them grow and look after them.
If there’s no team yet, I can build a fractional one that slots straight in. Or I’ll tell you what to hire for first, help you find them and stay on while they settle in.
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Sometimes you don’t need another person in the business. You need a second opinion from someone who has done it.
I’ll look at what you’ve got, tell you what I’d do and why, and hand over a plan and the tools to go and do it yourself. One session, or ongoing support if you’d rather keep asking.
It’s built around your goals and the time you actually have. You might leave with the strategy on a page, hands-on training in the tools, or a marketing crash course for a small team learning as they go.
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This is the hands-on part. Shopify, Klaviyo, Recharge and more. Websites that convert and email flows that run without you, so customers come back and the work keeps earning.
I map the journey your customer is actually on, then build the experience that delivers. Flows are written to convert and build loyalty, on a calendar that fits your customers and what you have going on. Where a brief needs specialists in performance, I bring in people I trust and look after the work.
What I’ve done
